Monetization of Television. Don't Just Call It Advertising.
Thu. October 18| 10:30 AM - 11:15 AM | Location: Advanced TV Solutions Theater
As just about every network pledges to cut down on ad loads, and the industry heaps scorn on what's now being called "interruptive advertising", television needs to find new ways to make money. There's the subscription option, of course, but sponsorship's, branded content, native ads, and interactive ads are all getting a lot of buzz too. Our panel will discuss what works, what doesn't, and why, examine what smart marketers are up to in this new landscape and offer their thoughts on what the future of monetization will eventually look like.
Program: Core Advanced TV Solutions
Session Topics and Tracks: Advertising Sessions
Registration Package: Core Package