Monetization of Television. Don't Just Call It Advertising.

Thu. October 18| 10:30 AM - 11:15 AM | Location: Advanced TV Solutions Theater

As just about every network pledges to cut down on ad loads, and the industry heaps scorn on what's now being called "interruptive advertising", television needs to find new ways to make money. There's the subscription option, of course, but sponsorship's, branded content, native ads, and interactive ads are all getting a lot of buzz too. Our panel will discuss what works, what doesn't, and why, examine what smart marketers are up to in this new landscape and offer their thoughts on what the future of monetization will eventually look like.

Program: Core Advanced TV Solutions

Session Topics and Tracks: Advertising Sessions

Registration Package: Core Package


Moderator

Wolk, Alan
Alan Wolk
Co-Founder, Lead Analyst
TV[R]EV

Panelists

Adamczyk, Brett
Brett Adamczyk
VP of Business Development & Strategy
Videa
Douglas, Gavin
Gavin Douglas
CEO
iPowow, HIT Protocol
McElwee, Steve
Steve McElwee
CTO
The Golf Channel
Vella, Zane
Zane Vella
Vice President, Product
Comcast Cable