ATSC 3.0 Update - What, Where and Especially WHEN?

Steve Jobs built a career, a company and an industry by creating consumer products that we didn't know we wanted, and then couldn't live without. ATSC 3.0 has the same potential, if we built it right and deploy it broadly and quickly. Our panel will discuss what we have to do to get ATSC 3.0 designed and deployed, where that is all going to happen first, and when broadcasters and content owners can expect to sign up their first ATSC 3.0 customers.

The consumers can wait. Can the industry?