Track B: Winning Strategies For Buying Advertising Across TV and Online Video
Wed. October 17| 10:15 AM - 11:15 AM | Location: 3D09
For over a decade, tech companies have tried but failed to converge online video and TV advertising. However, in the past year broadcasters and the programmatic industry have begun to seize this opportunity. As TV transitions from "programanual" to programmatic and online video becomes more brand-safe, high-quality inventory, the strategies of buyers, sellers, and vendors must shift quickly. This panel will look at new tools and strategies to make TV and video buyers, vendors, and broadcasters more efficient and capitalize on the new video economy. This panel will focus on strategies for optimizing spend for video advertising across TV, OTT, and online and will include perspectives from TV and online video buyers, technology enablers, and broadcasters.
Program: Streaming Summit
Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track B
Registration Package: Streaming Summit