Track A: Video Advertising: What's Working and What Needs to be Fixed

Wed. October 17| 1:30 PM - 2:15 PM | Location: 3D08

Video consumption over IP continues to grow as does the comfort of media buyers with running ads across new devices and services. Is the flow of ad spend keeping pace? Is the user experience? In this session, the experts weigh in on at what has gone right in the execution and experience of video advertising and what's being done to increase targeting for brands and decrease repetitious or otherwise poor ad experiences for users.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track A

Registration Package: Streaming Summit


Moderator

Green, Mike
Mike Green
VP, Marketing & Business Development, Media
Brightcove

Panelists

Luna, Joe
Joe Luna
Director, Sales Planning
Fox News Channel
Overstreet, Todd
Todd Overstreet
VP, Advertising Technology and Operations
Discovery Communications