Track B: Best Practices for Reaching and Engaging the New TV Viewer

Wed. October 17| 4:15 PM - 5:00 PM | Location: 3D09

This session will tackle how to engage with the new TV viewer on streaming, specifically how to reach and connect with consumers who have more content choices than ever before and expect a more relevant targeted ad experience. The discussion will delve into the preferences and behaviors of this group, as well as lessons learned and best practices for monetizing a growing audience who is no longer on Linear TV.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track B

Registration Package: Streaming Summit


Moderator

Walters, Seth
Seth Walters
VP, Demand Partnership
Roku