Track A: Monetizing Video Content Direct-to-Consumer

Thu. October 18| 10:15 AM - 11:15 AM | Location: 3D08

Creating and distributing high quality TV content is getting more expensive and complicated. Monetizing that content seems simple (subscriptions and/or ads), but is far from it. Every viewer is unique and deciding on what value exchange is most fruitful and scalable is something all content producers and distributors are tackling. This session will walk through those challenges, and how Google's partners are approaching the challenge through people, technology and processes.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track A

Registration Package: Streaming Summit


Moderator

Sandhu, Inderpreet
Inderpreet Sandhu
Head of TV Ads Platform, Broadcast, Media & Entertainment
Google

Panelists

Cassin, Adeline
Adeline Cassin
CMO
Curiosity Stream
Hirsch, Patty
Patty Hirsch
GM, SVP
Dramafever
DiMeglio, Dom
Dom DiMeglio
SVP, Distribution Marketing & Operations
CBS Interactive
Bicknell, Titus
Titus Bicknell
CDO & EVP, Operations
RLJ Entertainment