Track A: Monetizing Video Content Direct-to-Consumer
Thu. October 18| 10:15 AM - 11:15 AM | Location: 3D08
Creating and distributing high quality TV content is getting more expensive and complicated. Monetizing that content seems simple (subscriptions and/or ads), but is far from it. Every viewer is unique and deciding on what value exchange is most fruitful and scalable is something all content producers and distributors are tackling. This session will walk through those challenges, and how Google's partners are approaching the challenge through people, technology and processes.
Program: Streaming Summit
Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track A
Registration Package: Streaming Summit