Track A: Success and Challenges with Cross-Screen Video Ad Campaigns

Thu. October 18| 1:30 PM - 2:15 PM | Location: 3D08

Digital video ad spending continues to climb, fueled by growth in key areas, including mobile and OTT advertising. But will this rising tide lift all boats? Hear from executives from leading brands and agencies to learn their real-world experience on cross-screen video ad campaigns. The discussion will offer actionable insight into what's working and what challenges still exist to grow the industry to its fullest potential - from brand safety assurance, targeting in the age of GDPR and the urgent need for cross-screen measurement as traditional broadcast, digital and advanced TV rapidly converge.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track A

Registration Package: Streaming Summit


Moderator

Fallon, Devin
Devin Fallon
VP, Media and Analytics
RhythmOne

Panelists

Costantino, Carly
Carly Costantino
Group Media Director
Sapient Razorfish
Ripley, Ken
Ken Ripley
VP, Ad Sales
Newsy
DeGennaro, Ken
Ken DeGennaro
Senior Vice President, Media Operations and Technology
NBA
Pope, Jeremy
Jeremy Pope
Group Account Director
Initiative