Track A: Success and Challenges With Cross-Screen Video Ad Campaigns
Thu. October 18| 1:30 PM - 2:15 PM | Location: 3D08
Digital video ad spending continues to climb, fueled by growth in key areas, including mobile and OTT advertising. But will this rising tide lift all boats? Hear from executives from leading brands and agencies to learn their real-world experience on cross-screen video ad campaigns. The discussion will offer actionable insight into what's working and what challenges still exist to grow the industry to its fullest potential - from brand safety assurance, targeting in the age of GDPR and the urgent need for cross-screen measurement as traditional broadcast, digital and advanced TV rapidly converge.
Program: Streaming Summit
Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track A
Registration Package: Streaming Summit