Track C: How Brands in the Travel and Hospitality Sector are Using Video To Connect With Consumers

Wed. October 17| 1:30 PM - 2:15 PM | Location: 3D10

For hotel, travel and destination companies, video is a critical part of their online marketing strategy. These brands have an incredibly small window of opportunity to grab web visitors and video content allows them to say more about their brand and gains more customer trust than any other online medium, and it's portable. This session will discuss how these brands are using video today, including on social platforms, to connect with consumers and influence a huge audience at a crucial part in the travel journey. Learn what works, what doesn't and how the traditional media frontier has changed for brands, as a result of online video.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track C

Registration Package: Streaming Summit


Moderator

Chretien, Siobhan
Siobhan Chretien
Marketing & Business Strategist
ME Inc.

Panelists

Newman, Darley
Darley Newman
TV Host, Executive Producer
Travels with Darley
Shutz, Diane
Diane Shutz
TV Producer & Director
CNN, Travel Channel, PBS, Food Network, Viceland, Cooking Channel and Nation