Track A: Using OTT Consumer Data to Determine What, How and Why Viewers Want to Watch

Thu. October 18| 11:30 AM - 12:30 PM | Location: 3D08

We have reached the era of peak data for the OTT industry. While this is a good thing, it can be difficult to transform reams of raw information into a workable content development strategy. This session will feature OTT experts discussing real world strategies on how content makers and providers use the right data to develop, market and distribute video content that consumers want to watch. It will also include the release of new findings from Altman Vilandrie & Company's annual survey on consumer video habits, which has been informing the business and strategy decisions of major TMT players since 2010.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track A

Registration Package: Streaming Summit


Moderator

Rivet, Matt
Matt Rivet
Principal
Altman Vilandrie & Company

Panelists

Habif, Ross
Ross Habif
SVP, Corporate Strategy
A+E Networks
Brennan, Sherry
Sherry Brennan
Senior Vice President, Distribution
FOX Networks
Curbishley, John
John Curbishley
SVP, Distribution Strategy & Operations
Viacom