Track A: Reinventing Ad Ops for the Content Everywhere World

Thu. October 18| 4:15 PM - 5:00 PM | Location: 3D08

Monetizing content everywhere requires we get ads everywhere. But the workflows created for broadcast TV can't stand up to the rigors of the multi-channel distribution paradigm. In this session attendees will learn how ad op teams from top broadcasters are tackling the problem and aligning execution across impression-based inventory. The panel will also discuss the digital advertising standards like Ad-ID and VAST 4.0 that are paving the way for a future of fast, seamless delivery anywhere and everywhere.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track A

Registration Package: Streaming Summit


Moderator

Sessions, Bunker
Bunker Sessions
VP, Business Development
Extreme Reach

Panelists

London, Mark
Mark London
VP, Advertising Solutions
FOX
Lubetkin, Greg
Greg Lubetkin
Executive Director of Sales Operations
Disney ABC Digital
Lalonde, Phil
Phil Lalonde
SVP, Ad Sales Operations
Viacom Media Networks