Digital Leadership Academy: Digital Sales Training

Thu. October 18| 9:00 AM - 5:00 PM | Location: 1D05/1D06

Sessions will discuss digital trends for all clients, their immediate needs, expectations and objections. We will focus on digital tools that make money and where to find opportunity in each category. Sessions will provide updates on economic market trends for both national and local clients.

9:00 am - 12 noon Mornings Sessions

Automotive Panel
• Tier Zero - Repositioning Broadcast as Digital (with guest Automotive Dealers)
• Scott Fink, President, Hyundai Dealer Council
Home Service
• Terry Nicholson, President, PriceFixer, a National HVAC Firm
Healthcare
• Dr. Daniel Deems, Physician and President of Fyzical (a physical therapy franchise)
• Avice Meehan, Chief Communications Officer, Memorial Sloan-Kettering Cancer Center
Legal Clients
• Speaker - TBD
Financial Clients
• Speaker - TBD


12 noon - 2:00 pm - New York Leadership and Hall of Fame Luncheon

2:00 - 4:00 pm Afternoon Sessions
Deep Dive Digital Strategies - Proven Best Practices for Selling Digital & Broadcast

• AdverTiming™- the new principles in digital and broadcast
• Triangulation - why it works to build client growth results
• Phase Selling - How it helps retain clients

Getting the VIP meeting
Managing the meeting and outcomes
Role Playing
Final Q & A

Program: NYSBA Digital Leadership Academy

Session Topics and Tracks: DLA Track II: Digital Media Sales Certification Prep Course

Registration Package: NYSBA Digital Leadership Academy


Program Partners

Sponsored by New York State Broadcasters Association

Presenter

Armbruster, Adam
Adam Armbruster
Senior Partner
Eckstein, Summers, Armbruster & Company
Deems, MD PhD, Daniel
Daniel Deems, MD PhD
Otolaryngologist, Co-Founder and President
Fyzical Health
Fink, Scott
Scott Fink
President & CEO
Hyundai
Meehan, Avice
Avice Meehan
SVP and Chief Communications Officer
Memorial Sloan Kettering Cancer Center
Nicholson, Terry
Terry Nicholson
President, PriceFixer, a National HVAC Firm
PRAXIS S-10
Silverstein, Ben
Ben Silverstein
Account Executive
GroundTruth