Track C: Fireside Chat: AT&T - Personalized Streaming Experiences Through Efficiency

Wed. October 17| 12:00 PM - 12:30 PM | Location: 3D10

As new streaming services continue to enter the market, consumers are faced with more choices around what to watch than ever before. But while there's been a lot of industry buzz around using recommendation engines to help consumers find new content, AT&T has found that the vast majority of engagement on DIRECTV NOW is habitual – meaning people typically prefer to watch the same channels at the same time of day, or continue watching the same series, then spending time discovering something new. This fireside chat will explore how true personalization takes place when streaming services can help customers get to the content they want much faster, while using data to understand the right time and way to introduce new content.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track C

Registration Package: Streaming Summit


Speaker

Lyons, Sarah
Sarah Lyons
VP, OTT Media Products
AT&T Mobility and Entertainment
Rayburn, Dan
Dan Rayburn
Conference Chairman
Streaming Summit