Track A: The Direct to Consumer Playbook for Content Owners

Thu. October 18| 3:15 PM - 4:00 PM | Location: 3D08

This panel will give insight into content owner strategies for getting a larger slice of the revenue pie by going direct to consumers. Learn the pros and cons of using D2C to monetize older content versus reserving the best and the latest content for a D2C model. The panel will also cover the all important role of content security and will discuss how a balance can be achieved between the old and the new distribution models so that overall revenues are enhanced rather than cannibalized. Hear how D2C services are marketed and how content owner brand identities can be enhanced by such offerings.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track A

Registration Package: Streaming Summit


Dixon, Colin
Colin Dixon
Founder and Chief Analyst


Marks, William
William Marks
VP, Business Development
McGrath, Jim
Jim McGrath
SVP, Global Media Engineering
Pascual, Joe
Joe Pascual
Zitter, Robert
Robert Zitter
Media Technology Advisor
Former CTO of HBO