Track B: Advertising Strategies for Embracing and Spending on OTT

Thu. October 18| 11:30 AM - 12:30 PM | Location: 3D09

As viewer adoption of OTT continues to accelerate, advertisers are tasked with embracing new video platforms that feel unpredictable and unsettled. Ad spend on OTT lags behind viewer demand as advertisers face real challenges adopting to the new landscape. This session will discuss what's holding advertisers back from spending more dollars online, the complexities of transacting OTT and how the industry is defining a new standard for ad measurement. Hear speakers thoughts on whether ad budgets for OTT should come from TV or digital and their viewpoints on the value of linear vs OTT audiences.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track B

Registration Package: Streaming Summit


Moderator

Mandel, Dean
Dean Mandel
VP, Advertising and Sales
Syncbak

Panelists

Beach, Michael
Michael Beach
CEO
Cross Screen Media
Wiesenfeld, David
David Wiesenfeld
Chief Strategist
Tru Optik
Bokor, Jonathan
Jonathan Bokor
Principal
Connected Consultants
Solomon, Nola
Nola Solomon
Vice President
Global Programmatic & Strategic Partnerships