Digital Leadership Academy: Interactive Advertising Bureau's Digital Media Sales Certification Training

Thu. October 18| 9:00 AM - 5:00 PM | Location: 1D03/1D04

COURSE OVERVIEW
Whether you are experienced or newer to digital media, the Digital Media Sales Certification Prep Course provides detailed insight into each content area of the certification exam and key strategies for digital media sales success. You'll emerge with an elevated knowledge of digital media and a higher chance of succeeding when you sit for the IAB Digital Media Sales Certification exam at your local testing center.

SYLLABUS
• Traditional Marketing Models
• Media Value Chain
• Digital Advertising Formats and Capabilities
• Digital Advertising Platforms
• Key Tools and Technologies
• Calculate Media Mathematics
• Compliance (Standards/Policies)
• Standard Digital Media Ad Types
• Prospecting for New Clients
• Conduct Needs Assessment
• Align Digital Advertising Product with Client Objectives
• Internal and Third Party Research
• Generating Proposals
• Negotiating Digital Media IO
• Launching and Monitoring Digital Advertising Campaigns
• Analyzing Digital Advertising Campaign Data
• Presenting Digital Advertising Campaign Results and New Opportunities


TOPICS COVERED
Media Value Chain; Cookie Pools; Booking and Tracking; Rich Media; Technologies; Digital Platforms; Emerging Technology; Desktop and Mobile Advertising; Media Math; Viewability Standards; Display Banners & High Impact; Regulations; Terms & Conditions; Digital Advertising Ecosystems; Video Formats; Privacy Standards; Consumer Buying Funnel; Search Fundamentals; VAST; VPAID; MRAID; Consumer Purchase Journey; Targeting Capabilities; Prospecting & Needs; Paid; Owned & Earned Media; Mobile Targeting; Assessment; Functions of Digital Agencies; Ad Serving Fundamentals; Negotiation & Closing; Content Distribution Models; Cookies; Tags; Pixels; Conversions; Aligning Products with Client Objectives; Long Tail Content; Social Media; Generating and Proposal; Ad Network & Exchanges; Digital Audio; Programmatic; RTB; Reporting & Upselling; Digital Advertising Metrics; Data Providers; Audience Targeting

Program: NYSBA Digital Leadership Academy

Session Topics and Tracks: DLA Track I: Interactive Advertising Bureau's Digital Media Sales Certification Training

Registration Package: NYSBA Digital Leadership Academy


Program Partners

Sponsored by New York State Broadcasters Association

Instructor

Dempsey, Kara
Kara Dempsey
Training Consultant
Interactive Advertising Bureau