Track A: Fireside Chat: Google and TotalPlay - Bringing Addressability to Every Screen, Including Linear Television

Wed. October 17| 2:30 PM - 3:00 PM | Location: 3D08

Audiences are now in control of the viewing experience. They have unrestricted access to the content they crave, on the devices and platforms they prefer. This power shift has made competition among TV operators and programmers fierce, as every major player is working tirelessly to grow their share of eyeballs and hours. But getting audiences to tune-in is just half of the battle, delivering a premium experience is critical to growing viewer loyalty. Join Google, and their partner TotalPlay as we discuss how relevant, addressable, ad experiences across every screen can give media owners a competitive advantage.

Program: Streaming Summit

Session Topics and Tracks: OTT & Streaming Media, Streaming Summit - Track A

Registration Package: Streaming Summit


Speaker

Rayburn, Dan
Dan Rayburn
Conference Chairman
Streaming Summit & EdgeNext
Koester, Jen
Jen Koester
Director, Telco and Video Distribution Partnerships
Google
Romo, Eduardo Kuri
Eduardo Kuri Romo
CEO
TotalPlay