Advertising in the Age of Frenemies and Disruption
Wed. October 17| 8:50 AM - 9:30 AM | Location: 3D11
Ken Auletta, staff writer at The New Yorker and author of "Frenemies: The Epic Disruption of the Ad Business (And Everything Else)," will survey advertising's complex new terrain and the adaptive marketing behaviors it has required.
Program: TV2020: Monetizing the Future
Registration Package: TV2020 Conference