Advertising in the Age of Frenemies and Disruption

Wed. October 17| 8:50 AM - 9:30 AM | Location: 3D11

Ken Auletta, staff writer at The New Yorker and author of "Frenemies: The Epic Disruption of the Ad Business (And Everything Else)," will survey advertising's complex new terrain and the adaptive marketing behaviors it has required.

Program: TV2020: Monetizing the Future

Registration Package: TV2020 Conference

Program Partners

Sponsored by TV2020


Auletta, Ken
Ken Auletta
Staff Writer, author
The New Yorker