Influencing the Consumer's Choice

Thu. October 18| 12:15 PM - 12:45 PM | Location: Presentation Theater

This session features case studies that focus on attracting and retaining targeted audience segments, which are the most critical tactic for generating revenues for any television project. The discussion features two network chief marketing execs. (consumer behavior, advertisers,).

Program: Core Business Track

Session Topics and Tracks: Content Strategies Sessions

Registration Package: Core Package


Moderator

Puente, David
David Puente
Communications Specialist
Clarity Media Group

Speaker

Anderson, Eric
Eric Anderson
SVP & Chief Partnership Officer
Verance
Hernandez, Jacqueline
Jacqueline Hernandez
President
Combate Americas