EVP, Managing Director, Local Video and Audio Investment | Amplifi USA/Dentsu Aegis Network
As Executive Vice President, Managing Director of Local Video and Audio Investment for Amplifi USA, Jennifer Hungerbuhler oversees the investment strategy for local video and audio space across all screen/devices for clients within the Dentsu Aegis Network.
In this significant role, Jennifer is charged with reinventing the supply side of media, innovating consistent and scalable buying and investment capabilities, and developing richer media owner partnerships, locally and globally. She oversees staff in New York, LA, Detroit and Atlanta, and is responsible for over $2.5B of media spending.
Jennifer began her career at BBD&O Atlanta as an assistant media buyer, but now with more than 20 years of experience in advertising and media buying, she has worked across a variety of categories including Quick Serve Restaurants, Fine Dining, Travel and Entertainment, Retail and Automotive. Her impressive roster of high-profile clients includes General Motors, P&G, The Home Depot, Jack In the Box, Disney Parks and Resorts, Pfizer, Smucker's, Diageo, Massage Envy, LongHorn Steakhouse, MasterCard, Anheuser Busch, FOX Broadcasting and Microsoft to just to name a few.
Jennifer resides in Atlanta, where she is active in the local business community. She is Co-Chair of the Local TV/Radio committee for the 4A's and sits on the board of the NSI Audio Advisory Council and is member of the Council for Research Excellence. In addition, she sits on the TVB Programmatic Guidelines committee and is a Route 500 member of Dentsu Aegis Network.
In 2016, Jennifer received a Service Award from the National Association of Black Owned Broadcasters for her work with minority broadcasters. Jennifer and team are the recipients of the Local Media 2015 TVB Large Agency EMMA Award as well as the winner of the 2015 ABAC Media Agency of the Year. She is an Executive member of Advertising Women of New York (AWNY) where she was awarded 2013 AWNY's Working Mother of the Year. Jennifer is a member of the Atlanta Broadcast Advertising Club (ABAC) and 2014 recipient of the ABAC Lifetime Achievement Award for her work with local media. She is a member of National Association of Professional Women and is the mother of three children and an avid UGA football fan.
- Advanced Advertising and the Spot TV Universe | Wed. October 17 - 2:45 PM - 3:15 PM