VP, Business Development | Extreme Reach
Bunker Sessions is a 25-year veteran of the broadcast, cable and advertising industries, with experience in applying technology and innovative business solutions to deliver new products and services to the market. As Senior Director of Comcast Technology Solutions, he pioneered the first sell-side Ad Asset management solution.
Previously, as General Manager of the Vyvx Ad Delivery Service, Sessions introduced the first digital file-based delivery of spot television commercials; and earlier in his career he was responsible for the introduction of the industry's first terrestrial broadcast service. Sessions joined Extreme Reach earlier this year to spearhead efforts to integrate a sell side solution into the Extreme Reach platform which currently provides ad workflow solutions to brands and agencies advertising across Linear TV, Advanced TV and online video.
- Track A: Reinventing Ad Ops for the Content Everywhere World | Thu. October 18 - 4:15 PM - 5:00 PM