Marketing & Business Strategist | ME Inc.
Siobhan is a leading global Marketing & Business Strategist. As the regional lead of inbound tourism for Canadian Tourism for over 11 years, she has conceived strategies and led market entry and operations in the USA, Canada, Mexico, Europe, Asia, Latin America and India to the nation.
Her consultancy, ME Inc. works with clients in the tourism, luxury lifestyle, hospitality and tech spaces. With a focus on consumer insights and analytics, digital marketing, branding, storytelling and business transformation, she excels at making marketing data relevant and aligned to business goals. A focus today is on how to effectively use video content as a marketing strategy to meet business goals. Siobhan considers expertise in this area as one of the most important aspects of a companies path to purchase product marketing to influence brand awareness and maximize revenue.
As a published story-teller and speaker, she educates global audiences on marketing, cultural insights through food and travel and how to attract the affluent. As a Taste-Maker for TimeOut Magazine and a social influencer, she applies video on a daily basis. Considered a thought leader in the industry who takes risks and innovates, awards include Marketer of the Year from Marketing Magazine, MAXI ICSC Retail Gold, eWorld Gold, a NBC Telly Award and the HSMAI Gold for PR.
Instagram : @siptips Website: www.siobhanchretien.com LinkedIn: http://bit.ly/1WPugfT
- Track C: How Brands in the Travel and Hospitality Sector are Using Video To Connect With Consumers | Wed. October 17 - 1:30 PM - 2:15 PM