Weir, Joe

Vice President Digital Media | Cox Media Group

Weir, Joe

Nationally recognized digital strategiest and sales leader with demonstrated success overseeing $150M+ media businesses. Successful at applying new ad technologies and data-driven insights to increasing revenues, market share, and earnings. Experience in SaaS ad technologies (SSPs, DSPs and DMPs) across all channels of digital. Expertise in managing strategies for local direct sales (internal and external), national sales (direct and guaranteed programmatic) and indirect sales (programmatic and SSPs), including the implementation of these complex operations into traditional revenue models.

Named a national "DIGITAL ALL-STAR" by Broadcast and Cable Magazine, is extensively involved in digital marketing groups and guest speaker at national conferences such as: BIA/Kelsey, Borrell Local Online Advertising Conference, OMMA (Online Media/Marketing Association), Digiday, and NAB (National Association of Broadcasters) as an expert on digital strategies, mobile, email marketing and data-driven ad technologies.



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