VP, Video and Digital Investment | Horizon
Britney Greenhouse is a leader at Horizon Media, currently overseeing holistic video and digital investment buying for KIND as well as they agency's longstanding GEICO client. She is an experienced media advertising professional, with 10 years of strategy and investment experience. Britney initially joined Horizon nearly a decade ago as a digital media buyer, working on Constellation Brands and AEN among other brands. She spent 2.5 years on Coca-Cola, before returning to Horizon to oversee video buying for the past 4 years. She is an integral part of the agency's first holistic video investment team, responsible for stewarding digital upfront and scatter negotiations across the video landscape. Under Britney's leadership, her team's purview has grown to include broadcast upfront negotiations, social marketplace buying, programmatic buying, as well as large scale digital integration partnerships. She plays an integral role in first to market executions, embracing forward-thinking in an ever-changing video landscape. Britney was recognized as a Rising Star in 2016 by Cynopsis Media.
- Track B: Best Practices for Reaching and Engaging the New TV Viewer | Wed. October 17 - 4:15 PM - 5:00 PM