CMO | Katz Media Group
Stacey Lynn Schulman is the Chief Marketing Officer of Katz Media Group.
Stacey brings more than 20 years of media, consumer and marketing research experience to lead a team of marketing and insight professionals across both Katz Radio Group and Katz Television Group, driving Katz's overall marketing strategy and insights nationwide.
Stacey joined Katz in 2014 as Executive Vice President of Strategy, Analytics and Research providing industry-leading audience and consumer analytics for Katz partners, advertisers and agencies. As EVP, she quadrupled Katz's proprietary research efforts on behalf of clients and introduced new marketplace tools to showcase the power of local media.
Stacey joined Katz from TVB, the television station marketing association, where she served as Chief Research Officer and was responsible for driving insights on the value of local broadcast television. Prior to TVB, Stacey served as Senior Vice President at Turner Broadcasting where she oversaw sales and marketing research across Turner's entertainment and sports brands and its digital extensions. Stacey joined Turner from The Interpublic Group, where she was the President of the holding company's Consumer Experience Practice. Prior to Interpublic, Stacey served as Executive Vice President, Director of Global Research Integration for Initiative, a media agency within the Interpublic family. Stacey began her career at Katz Communications conducting programming and local market research before moving on to spend several years at CBS.
Stacey is most well known for her work as a futurist and fan culture expert, driving innovation in analog, digital and social media convergence. Her award-winning interactivity work, in partnership with the Massachusetts Institute of Technology (MIT), was a pre-cursor and model for today's 360 degree media engagements with fans and consumers. Throughout her career she has been honored as a Media Maven, a Media All-Star, Advertising Age's Most-Quoted Media Professionals, Broadcasting & Cable's Top Women in Cable, as well as multiple appearances in Radio Ink's Top Women in Radio. Stacey was the first research professional to ever be inducted into the AAF's Advertising Hall of Achievement and was the Gold Medal recipient in the Innovation category at the ARF's Great Mind Awards. Stacey is a frequent industry speaker and spokesperson for the media and marketing industry.
- Track B: News Journalism: Local Broadcasting Into the Future | Wed. October 17 - 11:30 AM - 12:30 PM