Dennis, Lora

Senior Vice President, Digital Media | NBC Owned Television Stations

Dennis, Lora

Lora Dennis is Senior Vice President of Digital Media for NBCUniversal Owned Television Stations, the division of NBCUniversal that includes 38 NBC and Telemundo local television stations, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. In this role, Dennis oversees the editorial, design and product development strategy, audience development, marketing coordination and business operations for the websites, social platforms and mobile apps of the 12 NBC-owned stations and necn, the largest 24-hour regional news network in the country. Under her leadership, the division has created a more consistent consumer experience across all platforms, leading to tremendous online, mobile and social media growth, and has built an internal mobile web development team to quickly introduce new apps to the markets to meet demand. Dennis' team also manages the design, product development and support of the Telemundo Station Group websites, social platforms and mobile apps.

Dennis brings more than 20 years of local news experience to her role. Before taking on her current position in October 2012, she was Vice President of Digital Media Operations for NBC Owned Television Stations, where she managed a major redesign of the stations' websites that resulted in growth around engagement, traffic and social sharing. Dennis also spearheaded the development of the division's mobile product suite, which included launching iPhone, iPad and Android apps across all stations, which has seen exponential growth in engagement and audience.

Prior to being promoted to the NBC Owned Television Stations division, Dennis worked at WMAQ, the NBC-owned station in Chicago, for more than a decade. While there, she held various positions of increasing responsibility, including Director of Integrated Media, Executive Producer of Digital and Special Projects, Senior Producer and Investigative Producer. Dennis began her career in 1992 as a Researcher and an Investigative Producer for WCCO in Minneapolis, Minnesota.

Dennis has earned many awards for her journalism, including the Alfred I. du Pont Silver Baton Award and American Women in Radio and Television Gracie Award. She was also a Finalist for the Goldsmith Award for Investigative Reporting and was selected to participate in the Punch Sulzberger Program at Columbia Journalism School for high-ranking news media executives. Additionally, Dennis was recognized in 2015 with a Cynopsis Media "Top Women in Digital" Award.