U.S. Digital Marketing Lead, LHC | Henkel
Jeff is the US Digital Marketing Lead at Henkel Corporation, responsible for driving digital innovation and transformation across a €20 Billion global sales portfolio of brands including, Persil, 'all, Snuggle, Purex, Sun, Combat, Soft Scrub & Renuzit.
His integrated media career spans over 18 years, the majority of which he spent in digital marketing leadership roles, powering several hundred-million-dollar media brand portfolios, across CPG and Entertainment verticals. Much of his work involved developing communication plans and media campaigns bridging online & offline media, leveraging complex martech platforms, and fueled by advanced data, analytics, research and measurement.
During his time Publicis, as Vice President of Digital Marketing, Jeff developed and executed cutting-edge, work for Heineken USA, including a first-to-market partnership between Heineken and Showtime Network, on Roku. Additionally, he successfully directed the strategic path and tactical execution of brand's programmatic media and overall data-driven marketing initiatives.
Previously, at GroupM, Jeff served as the Digital Strategy Director, overseeing Campbell's Soup Company and Pepperidge Farm portfolio of brands. As part of his leadership responsibilities, Jeff significantly impacted the overall quality of digital brand marketing, across programmatic digital, CTV, mobile, data & analytics and measurement.
Prior to this, Jeff spent over a decade at EarthQuake Media, where he served as SVP Digital. From this most senior post within the agency, Jeff produced and executed ground-breaking campaigns and award-winning work, for brands such as HBO/Cinemax, Hulu, Anchor Bay Films, Sony Music, Universal Music, Chipotle and Magnolia Pictures.
- Track B: Best Practices for Reaching and Engaging the New TV Viewer | Wed. October 17 - 4:15 PM - 5:00 PM