EVP, Advanced Advertising and Client Partnerships | CBS
Dave Morris was named Executive Vice President, Advanced Advertising and Client Partnerships, CBS Corporation in August 2017.
In this role, Morris leads CBS' efforts in the evolving video space as it relates to ad innovation and audience planning, reporting to Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation.
Previously, Morris served as Chief Revenue Officer, CBS Interactive (June 2008-August 2017) and was responsible for driving the revenue strategy for CBS Interactive as well as the management of advertising programs across the Company. As CRO, Morris worked closely with Jo Ann and her team at CBS Television to develop cross platform opportunities for CBS' customers.
Morris joined CNET Networks in 2007 as Senior Vice President of Network Sales before CNET Networks was acquired by CBS Corporation in June 2008. In this role, he was responsible for overseeing the company's corporate sales accounts.
A veteran of Time Inc., Morris has more than 20 years of marketing, sales and publishing experience. Prior to CNET Networks, Morris was President and Publisher of Entertainment Weekly and EW.com, where he led the publication and website to record profits and audience numbers. Prior to Entertainment Weekly, Morris was Publisher of Sports Illustrated. As Publisher, he also directed the advertising sales for the magazines bonus editorial sections (including SI Golf Plus), SI's custom publishing arm, Sports Illustrated Presents and SI.com. Before working at Time Inc., he was a sales representative for Parents Magazine and a media planner at SSC&B.
In addition, Morris is a board member and former Chairman at the Interactive Advertising Bureau.
- Track B: Winning Strategies For Buying Advertising Across TV and Online Video | Wed. October 17 - 10:15 AM - 11:15 AM