Silverstein, Ben

Account Executive | GroundTruth

Silverstein, Ben

I've worked in digital advertising/media for nearly a decade. I spent over five years in media planning, with most of that time at IPG agencies UM and BPN. Currently I am with GroundTruth as a Partner Development Manager on the Channel team. Previous experience includes display media, video ads, search, audio, custom/bloggers and all other digital initiatives.

In 2011, I founded bustripping, a startup business that serves as a meta-search engine for bus travel. It's currently live in 12 countries via a website and an iPhone app. Among other mentions, we've been identified as a travel company to watch by Skift and written up in the New York Times.

I also am an accomplished teacher. I have four courses on Udemy on Digital Advertising & Marketing, with over 7,000 students in 130 countries. I have two additional courses in progress to be released in 2018. I also consult for the IAB and teach their prep course for the Digital Media Foundations Certification.

My experience includes everything one would need to know in the digital advertising space, as well as skills that come from being an entrepreneur, running a company and managing a team. I consider myself a self-starter who is always looking for the next opportunity.



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