Senior Vice President, Media Operations and Technology | NBA
Ken DeGennaro serves as Senior Vice President, Media Operations and Technology for the National Basketball Association. He oversees a team responsible for all aspects of software development for the NBA, WNBA and NBA Development League including online, data services and OTT software.
DeGennaro joined the NBA in May 1998 and holds a Bachelor of Science degree from Rutgers University and a Master of Science in Jurisprudence from Seton Hall Law.
- Track A: Success and Challenges with Cross-Screen Video Ad Campaigns | Thu. October 18 - 1:30 PM - 2:15 PM