Rachel oversees Gamut's day-to-day operations and is responsible for driving the growth of the organization. Rachel's tenure in the media industry includes various roles in both traditional broadcast and digital start-ups. Understanding the nuances between local and national landscapes, along with the strengths and weaknesses of different media types is what led Rachel to conceptualize, build and launch Gamut TOTAL, an OTT product that is the leading premium video solution in market. Gamut TOTAL is built to provide local clients strategic OTT solutions at national scale.
- Track B: Winning Strategies For Buying Advertising Across TV and Online Video | Wed. October 17 - 10:15 AM - 11:15 AM