Principal | Connected Consultants
Jonathan Bokor is the Principal of Connected Consultants, an Advanced TV consultancy with a focus on targeted advertising. Most recently Jonathan was SVP, Director of Precision Video at Publicis Media, leading the Precision Video Center of Excellence, which provides consultative expertise to Publicis Media's constituent media agencies across Addressable TV, Data-Driven Linear TV, and OTT/Connected TV. Prior to PMX and his similar role at MediaVest|Spark, he was General Manager, iTV Solutions at Canoe Ventures, where he led Canoe's iTV business. He has also held executive roles at Ericsson, The Walt Disney Company and NBC. Jonathan holds a B.A. in Economics from the University of Michigan and a J.D. from the University of Pennsylvania.
- Track B: Advertising Strategies for Embracing and Spending on OTT | Thu. October 18 - 11:30 AM - 12:30 PM