Senior Advisor, McKinsey & Company | Executive in Residence, Progress Partners
Tom O'Brien is a proven digital and television business leader who successfully operates at the nexus of digital, media and technology. He serves as a Senior Advisor to McKinsey & Company's Consumer Tech and Media practice; along with being an Executive in Residence at Progress Partners, a Boston based investment bank and corporate advisory firm that works with buyers and sellers of emerging growth companies.
Before his current roles, Tom was a corporate officer of the Nexstar Media Group for nearly four years, recruited by the Chairman/CEO to become part of a four-person executive operating team that grew Nexstar from a $500MM to $2.5B+ revenue company.
Initially joining Nexstar as Executive Vice President, Digital Media and Chief Revenue Officer in 2013, Tom was the functional CEO of Nexstar's digital group. He significantly expanded Nexstar's digital portfolio by growing Nexstar's local digital capabilities; in addition, to creating pure-play digital subsidiaries. Under his leadership, digital revenues grew from $29MM to over $250MM (-ro-forma), an 8-fold increase. His responsibilities included managing Nexstar's local digital business including content, product, technology, and sales for what grew to 100+ websites and ~200 mobile apps; executive leadership of Nexstar's digital publishing technology company, video/ad technology companies and digital agency businesses; development and execution of the Nexstar's digital M&A and multi-screen strategy.
As the company's Chief Revenue Officer, he was responsible for developing strategies and tactics to drive holistic revenue and audience growth across the company's pure play digital and broadcast subsidiaries to accelerate Nexstar's transformation into a next generation, multi-media company--which culminated with Nexstar's $4.6B acquisition of Media General in 2017. Nexstar currently operates 171 TV stations, 110+ websites and close to 200 mobile apps in 100 markets, four pure-play digital companies, and a sales force of 1,300+.
Prior to joining Nexstar, O'Brien worked for over 14 years in senior leadership roles at NBC Universal with operating responsibility for both television and digital businesses. In his most recent NBC role, he was appointed to be CNBC's first EVP/Chief Revenue Officer, where Tom was responsible for transforming the revenue strategy to fully monetize this global, multi-platform brand by expanding their digital capabilities and diversifying their revenue.
O'Brien moved to CNBC from NBC's Television Stations Division where he was President and General Manager of NBC's flagship station, WNBC. He led WNBC's transformation into one of the nation's first true multi-platform news organizations; maximizing the production and delivery of video content to TV and digital platforms, including NYC taxis, PATH trains, and other out-of-home venues as a strategy to develop new audiences and new revenue opportunities for NBC in New York. Before being promoted to run New York, Tom was the President and General Manager of KXAS in Dallas/Ft. Worth and President and General Manager of WVIT in Connecticut, where he led each station to a market leadership position.
Recognized for his work in the industry, Tom received the 2015 Technology Leadership Award from Broadcasting and Cable Magazine and was named a 2014 Digital All-Star by B&C. He was honored in April 2010 by New York's City Harvest with their prestigious "Heart of the City" award.
O'Brien graduated at the top of his class from Syracuse University's S.I. Newhouse School of Public Communications and the School of Management. He can be reached at 646-453-9569 or by email at firstname.lastname@example.org
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