Director, Addressable Lead | MODI Media
Marc Cestaro is Director, Addressable TV Lead of MODI Media, GroupM's advanced TV advertising specialty business. MODI is an industry leader - reaching consumers as their TV consumption evolves over multiple platforms (Addressable TV, Connected TV and Data Driven Linear). Marc's primary focus at MODI is in Addressable TV-which entails leveraging data to derive custom and precise targeting, drive consumer engagement, and deliver return-on-investment (ROI) accountability for advertisers. Marc actively works across GroupM in effort to expand client and industry reach in linear addressable TV.
Prior to MODI Media, Marc was at Nielsen, where he worked on product innovation and concept design for several Fortune 500 clients. Prior to Nielsen, Marc worked at Ipsos, where he focused on their enterprise feedback management (EFM) and dashboard capabilities, with a concentration in brand loyalty and consumer satisfaction across a multitude of industries. Marc lives in New Jersey and has a BA in Marketing from West Virginia University.
- Track B: Best Practices for Reaching and Engaging the New TV Viewer | Wed. October 17 - 4:15 PM - 5:00 PM