SVP, Global Media & Entertainment | Frank N. Magid Associates, Inc.
Debby Ruth is SVP in the Global Media & Entertainment practice at Magid, a world-class research-driven consulting firm. She delves into the rapidly-changing media landscape where technology and media intersect and create disruption, helping clients define business strategy, develop new products and content, and redefine and reenergize brands in the midst of chaos.
Debby is a leader of Magid's VR/AR Insights Consortium, a member-funded large-scale examination of the consumer perspective of VR and AR, helping major media and brand clients craft strategy in these emerging areas through fact-based insights.
Prior to Magid, Debby was a thought leader in the cable television industry spanning distribution, content, technology, and advertising sales, leading marketing at Cox Enterprises as well as positions at Time Warner Cable and Starz/Encore. Her early career included work in the music industry, at the Steppenwolf Theatre Company, and in advertising. She earned a BA in Communications from Pennsylvania State University, and an Executive MBA from The Robinson College of Business at Georgia State University.
- Who Wants All This Content? And How Much Will They Pay For It? | Wed. October 17 - 2:45 PM - 3:30 PM